Outsource your marketing and PR to me for both strategy and implementation in the following areas:
SEO | SEM & Display | Email | Social Media | Website Design
Measurable results from your online presence.
You've invested in establishing an online presence. Take the next step to attract a larger audience. Some good places to start are improving your ranking in organic search results and advertising on search results or through banner ads elsewhere on the web. But to convert those visitors to clients, you need compelling content that engages and wins trust. If this sounds like what you need, read on.
Lean but powerful digital marketing
As your partner, I develop and implement a digital marketing strategy that drives sales for your B2B, B2C or nonprofit organization. After years in marketing, communications, web design and ad agencies, I've created a resource-smart approach, and assembled a lean team, that can do extraordinary things for you.
My team and I craft content that communicates value: Email campaigns, Webinars, eBooks, Whitepapers, Blog posts, Social Media content, Microsites & Surveys.
We know how to reach the right audience at the right time (and on the right device). Whether through Social Media, through digital advertising (banners ads, search result ads or ads on social media properties), or through content syndication across the web.
When is Pinterest perfect, or Search Engine Optimization (SEO) pointless? When is Display Advertising spot-on, and when is marketing automation the key to scaling your business? We can answer that.
While our core strengths are Ethical SEO, Online advertising (Display, PPC, Social), Web Design, Content Marketing and Marketing Automation, we have some other tricks up our sleeve as well. Whether implementing a Database Project for the Tibetan Government-in-Exile, in Dharmsala, India, or Social Media Marketing and Conference Promotion for the Vedanta Society, my contribution is recognizing the unique requirements of a situation and collaboratively developing an appropriate technological solution.
Coaching and Training
For many clients, the greatest value we offer is effectively coaching and training your staff to the latest standards in content marketing, marketing automation, and social media that can drive as many leads as likes.
My team and I craft content that communicates value: Email campaigns, Webinars, eBooks, Whitepapers, Blog posts, Social Media content, Microsites & Surveys.
We know how to reach the right audience at the right time (and on the right device). Whether through Social Media, through digital advertising (banners ads, search result ads or ads on social media properties), or through content syndication across the web.
When is Pinterest perfect, or Search Engine Optimization (SEO) pointless? When is Display Advertising spot-on, and when is marketing automation the key to scaling your business? We can answer that.
While our core strengths are Ethical SEO, Online advertising (Display, PPC, Social), Web Design, Content Marketing and Marketing Automation, we have some other tricks up our sleeve as well. Whether implementing a Database Project for the Tibetan Government-in-Exile, in Dharmsala, India, or Social Media Marketing and Conference Promotion for the Vedanta Society, my contribution is recognizing the unique requirements of a situation and collaboratively developing an appropriate technological solution.
Coaching and Training
For many clients, the greatest value we offer is effectively coaching and training your staff to the latest standards in content marketing, marketing automation, and social media that can drive as many leads as likes.
Search Marketing
& Display Advertising
Having a good website doesn't mean that people will find it.
We know how to make websites rank higher on search engines, whether through affordable search engine optimization (SEO) or search engine marketing (SEM).
Applying SEO techniques is today's equivalent of getting listed in the yellow pages.
There was a time when Search Engine Optimization was like the wild west. Times have changed. Now Google actually expects and embraces ethical SEO.
Display and Paid Search Advertising: It. Just. Works.
Deliver the right message to the right person at the right time. Targeting soccer moms on their iPads? We can do that. Looking to reach sports enthusiasts around lunchtime? We can do that, too. We develop the creative, including static image, interactive and video ads, and traffic them, mainly to Google's vast network of websites.
Email Marketing &
Marketing Automation
Drive engagement through high quality content
90% of your website visitors aren't ready to make a purchase on their first visit. How will you get a second chance?
You need engaging content, with a narrative voice that is relevant to your audience and consistent with your brand. The content might be free reports or a webinar that require the visitor's email address before they can access it. Or it could be a blog or newsletter that gives you a chance to establish trust and more fully present the value of your offerings.
Marketing automation is software that allows email list management, report downloads, webinar registrations and similar events to be managed in the background instead of by the multiple full time employees that it would otherwise require. We are specialists in configuring and implementing these systems.
You need engaging content, with a narrative voice that is relevant to your audience and consistent with your brand. The content might be free reports or a webinar that require the visitor's email address before they can access it. Or it could be a blog or newsletter that gives you a chance to establish trust and more fully present the value of your offerings.
Marketing automation is software that allows email list management, report downloads, webinar registrations and similar events to be managed in the background instead of by the multiple full time employees that it would otherwise require. We are specialists in configuring and implementing these systems.
Right-sized Technology Solutions
We provide implementations of Infusionsoft for integrated CRM, Marketing Automation and E-commerce, and we can also administer campaigns on an ongoing basis. Get the functionality of Eloqua or Marketo for a fraction of the cost.
Don't overpay for webinar services
like GotoWebinar. Try MeetingBurner.
like GotoWebinar. Try MeetingBurner.
Social Media Marketing
Get Leads, not just Likes.
When is Pinterest perfect, or Search Engine Optimization (SEO) not worth the (considerable) expense? When can Display Advertising going to reach exactly the right audience, and when is marketing automation the key to scaling your business? We can answer that.
We'll assess your online presence (blog, Facebook, newsletters, Twitter, Pinterest, Flikr, G+, etc) and provide the strategy and implementation to ensure that you're getting an appropriate return on investment from the staff time (and our time with you). If you don't have much of a social presence, we can talk about which social media services would be the best fit for your situation.
We'll assess your online presence (blog, Facebook, newsletters, Twitter, Pinterest, Flikr, G+, etc) and provide the strategy and implementation to ensure that you're getting an appropriate return on investment from the staff time (and our time with you). If you don't have much of a social presence, we can talk about which social media services would be the best fit for your situation.
Thought Leadership
Sales cycles are longer, with more touchpoints.
How do you establish trust and sustain engagement?
The answer is content. Whether delivered via email newsletters, webinars, whitepapers, case studies, blogs or conference presentations, content is the currency that keeps your company in the running for that B2B sale, B2C transaction or nonprofit donation.
How do you establish trust and sustain engagement?
The answer is content. Whether delivered via email newsletters, webinars, whitepapers, case studies, blogs or conference presentations, content is the currency that keeps your company in the running for that B2B sale, B2C transaction or nonprofit donation.
