Measurable results from your online presence.
Improving your ranking in organic search results and advertising on search results or through banner ads elsewhere on the web are all measurable and time-tested ways to attract more business. You've invested in establishing an online presence. Take the next step to attract a larger audience.
Lean but powerful digital marketing
As your partner, we will identify a digital marketing strategy to drive sales for your B2B, B2C or nonprofit organization. After years in marketing, communications, web design and ad agencies, we've built a network of freelancers that assemble to accomplish extraordinary things on a short timeline.
For many clients, the greatest value we offer is effectively coaching and training members of your company to the latest standards in content marketing, marketing automation, social media so they can build on the success won while we work together.
While our core strengths are Ethical SEO, Online advertising (PPC, Display, Social), Web Design, Content Marketing and Marketing Automation, we have some other tricks up our sleeve as well. Whether implementing a Database Project for the Tibetan Government-in-Exile, in Dharmsala, India, an SEO strategy for Guidestar India, or Social Media presence and Conference Promotion for the Vedanta Society, our contribution is recognizing the unique requirements of a situation and collaboratively developing an appropriate technological solution. On budget, on time, at agency-grade quality but without the bureaucracy and overhead.
For many clients, the greatest value we offer is effectively coaching and training members of your company to the latest standards in content marketing, marketing automation, social media so they can build on the success won while we work together.
While our core strengths are Ethical SEO, Online advertising (PPC, Display, Social), Web Design, Content Marketing and Marketing Automation, we have some other tricks up our sleeve as well. Whether implementing a Database Project for the Tibetan Government-in-Exile, in Dharmsala, India, an SEO strategy for Guidestar India, or Social Media presence and Conference Promotion for the Vedanta Society, our contribution is recognizing the unique requirements of a situation and collaboratively developing an appropriate technological solution. On budget, on time, at agency-grade quality but without the bureaucracy and overhead.
Search Marketing
& Display Advertising
Having a good website doesn't mean that people will find it.
We know how to make websites rank higher on search engines, whether through affordable search engine optimization (SEO) or search engine marketing (SEM).
Applying SEO techniques is today's equivalent of getting listed in the yellow pages.
There was a time when Search Engine Optimization was like the wild west. Times have changed. Now Google actually expects and embraces ethical SEO.
Display and Paid Search Advertising: It. Just. Works.
Deliver the right message to the right person at the right time. Targeting soccer moms on their iPads? We can do that. Looking to reach sports enthusiasts around lunchtime? We can do that, too. We develop the creative, including static image, interactive and video ads, and traffic them, mainly to Google's vast network of websites.
Email Marketing &
Marketing Automation
Drive engagement through high quality content
90% of your website visitors aren't ready to make a purchase on their first visit. How will you get a second chance?
You need engaging content, with a narrative voice that is relevant to your audience and consistent with your brand. The content might be free reports or a webinar that require the visitor's email address before they can access it. Or it could be a blog or newsletter that gives you a chance to establish trust and more fully present the value of your offerings.
Marketing automation is software that allows email list management, report downloads, webinar registrations and similar events to be managed in the background instead of by the multiple full time employees that it would otherwise require. We are specialists in configuring and implementing these systems.
You need engaging content, with a narrative voice that is relevant to your audience and consistent with your brand. The content might be free reports or a webinar that require the visitor's email address before they can access it. Or it could be a blog or newsletter that gives you a chance to establish trust and more fully present the value of your offerings.
Marketing automation is software that allows email list management, report downloads, webinar registrations and similar events to be managed in the background instead of by the multiple full time employees that it would otherwise require. We are specialists in configuring and implementing these systems.
We provide implementation of Infusionsoft for integrated CRM, Marketing Automation and E-commerce, and we can also administer campaigns on an ongoing basis. Get the functionality of Eloqua or Marketo for a fraction of the cost.
Social Media Marketing
Get Leads, not just Likes.
When is Pinterest perfect, or Search Engine Optimization (SEO) not worth the (considerable) expense? When can Display Advertising going to reach exactly the right audience, and when is marketing automation the key to scaling your business? We can answer that.
We'll assess your online presence (blog, Facebook, newsletters, Twitter, Pinterest, Flikr, G+, etc) and provide the strategy and implementation to ensure that you're getting an appropriate return on investment from the staff time (and our time with you). If you don't have much of a social presence, we can talk about which social media services would be the best fit for your situation.
We'll assess your online presence (blog, Facebook, newsletters, Twitter, Pinterest, Flikr, G+, etc) and provide the strategy and implementation to ensure that you're getting an appropriate return on investment from the staff time (and our time with you). If you don't have much of a social presence, we can talk about which social media services would be the best fit for your situation.
Thought Leadership
Sales cycles are longer, with more touchpoints.
How do you establish trust and sustain engagement?
The answer is content. Whether delivered via email newsletters, webinars, whitepapers, case studies, blogs or conference presentations, content is the currency that keeps your company in the running for that B2B sale, B2C transaction or nonprofit donation.
How do you establish trust and sustain engagement?
The answer is content. Whether delivered via email newsletters, webinars, whitepapers, case studies, blogs or conference presentations, content is the currency that keeps your company in the running for that B2B sale, B2C transaction or nonprofit donation.
