Curious what determines your place in Search Rankings?
About 2/3 is the number and status of websites that link back to yours. Try this tool to get an idea of your backlinks
The other third is the content and formatting of your page, internal cross-linking, the overall architecture of your website
Maybe SEO isn't rocket science, but there IS a science to it...
Organic Search and Adwords are complementary strategies.
Independent studies have shown that showing up in both paid and organic results generates significant incremental click-throughs.
Adwords for Nonprofits
Google makes it easy for nonprofits to participate with Adwords, but there are hoops to jump through