Curious what determines your place in Search Rankings?
About 2/3 is the number and status of websites that link back to yours. Try this tool to get an idea of your backlinks
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The other third is the content and formatting of your page, internal cross-linking, the overall architecture of your website
Maybe SEO isn't rocket science, but there IS a science to it...
Organic Search and Adwords are complementary strategies.
Independent studies have shown that showing up in both paid and organic results generates significant incremental click-throughs.
Adwords for Nonprofits
Google makes it easy for nonprofits to participate with Adwords, but there are hoops to jump through